Women's sport struggles with minimal media representation, and negative or inaccurate perceptions. Rarely are female athletes championed in the media the way they should be.
Build positive public awareness of women's sport & provide a service specifically aimed at assisting female athletes, teams & organisations build their brands in a way that challenges societal inequality. Combining collaborative expertise in marketing & women's sport.
Perception & awareness of women's sport positively changes, fan bases grow and there are more commercial opportunities.