In collaboration with Wasps Ladies and the British Army a campaign commemorating
The idea behind this campaign was to show the dual lives Wasps Ladies athletes lead as a rugby player and a member of the armed forces. This image was designed to powerfully depict the contrasts of history and current times. Using a female athlete made this more poignant as both the trade of a soldier and a rugby player are stereotypically male dominated careers.
This campaign was promoted via Instagram & Twitter creating over 7,000 impressions.