What it Takes - WRWC 2017

This project was a mock up of a potential campaign for the Women's Rugby World Cup 2017. 

The key ideas behind the 100% originally shot, edited and produced campaign was to illustrate

 "what it takes" to perform at a World Cup for a female rugby player. 

The commitment, the sacrifice, the financial implications, the early mornings, the life balance and to truly depict these women as elite athletes in the media. We attempted to tell a much bigger story through a small snapshot of interest that a World Cup can attain. 

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