It was brilliant to see in this weekly round up of "whats new in women's sport" on Linkedin that Wasps Ladies social content created with The Perception Agency featured as stand out amongst women's sport.
Trying to create content that represents and organisation but also shows innovation in the sector they are in is not easy.
Authenticity and a "Don't wait for someone else to do it first" attitude is key.
Sports media is not just about team line ups and signing news, but to inspire and give insight into the culture and unique stories within a team. Doing this well can create loyal and unbreakable fanbases, something that is so key for the success and growth of women's sport.